Things shared by Chris Radcliff, straight from the internets to you.
The Audience You Didn’t Know You Had
An eye-opening piece by Angela Colter in Content Magazine. (Emphasis mine.):
People with low literacy skills have always been part of our audience. … Most of us just didn’t know it. But now we do.
Another common question, “Won’t dumbing down the content make it unpleasant for everyone else?” … You’re not “dumbing down” anything, you’re simplifying it. … In fact, crafting your content to accommodate this audience has the added benefit of making information easier for everyone to read, understand, and use. Everybody appreciates clarity.
The entire article is worth a thorough read. And a re-read. And an action plan.
