Most listeners will not be offended by, or even notice, bad English. But many will notice and will be offended. The first category will not be offended by good English, even if they don’t appreciate it. The second category will be appeased and will be less likely to switch off or write letters of complaint which some poor unfortunate person will have to take time and trouble to answer. — Tom Fort, former BBC Radio assistant editor as quoted in the BBC News Styleguide. (via measuredvoice)
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