September 21st, 2011 at 10:42AM
The Same Good Car Through Many Seasons If more advertising followed this pattern, I might not mind advertising. Yes, it’s biased by definition. Yes, I still have to verify the claims made in the ad. Still: it’s making claims that can be falsified! It addresses reliability, durability, and operating cost, all actual concerns when evaluating product choices. In other words, it assumes I’m a rational actor to be informed, not a set of knee-jerk responses to be triggered. I’d be OK with advertising like this.

The Same Good Car Through Many Seasons

If more advertising followed this pattern, I might not mind advertising.

Yes, it’s biased by definition. Yes, I still have to verify the claims made in the ad. Still: it’s making claims that can be falsified! It addresses reliability, durability, and operating cost, all actual concerns when evaluating product choices.

In other words, it assumes I’m a rational actor to be informed, not a set of knee-jerk responses to be triggered. I’d be OK with advertising like this.

Source: blog.modernmechanix.com
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