However, what allowed Tumblr to build its SOPA bashing machine is something unique to Tumblr that I’ve never observed in any other social media service: A SPINE. What other company has ever demonstrated such willingness to inconvenience and confuse millions of users in order to draw attention to a cause it truly believes in? Name one.
Tumblr stuck its neck out and educated, empowered, and mobilized over 87,000 people as a result. We’re lucky to have Tumblr.